If you're new here, we would like to recommend you start with The mention of Branding always starts ringing warning bells in my mind. Especially after experiencing a "Marketing" person who really only understood big company branding. The following presentation is a lot of slides but do get started it is not to heave and you soon find yourself clicking through the slides wanting more.
The original listing and comments can be found at http://www.slideshare.net/coolstuff/the-brand-gap/v1#. From my painful experiences of "Branding" make sure you think twice about advertising for brandings sake. Question every expense and see if you can still do it well on a smaller budget.
As an aside slideshare.net is a great place to upload marketing material for people to find during searches and use of their site.
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